Box office estimates are suggesting that X-Men Origins: Wolverine will (slightly) top studio expectations for its opening weekend, grossing somewhere in the region of $90million. What does that say about the success of the leak?
Both Deadline Hollywood and /Film point to the movie's $35million Friday take as a pointer to a potential weekend box office of somewhere between $85-90million, above Fox's estimated $70million but in line with X2's $85million weekend gross. If this estimate is correct, Wolverine will become the fourth most successful May opening ever (behind Spider-Man 3, Spider-Man and Iron Man, interestingly enough; apparently, May is superhero month).
What's interesting is that, despite Fox's deliberately low estimate, the movie's opening is so successful. With such bad reviews - Charlie Jane found it an ordeal to watch, and a quick glance at Rotten Tomatoes shows that she wasn't alone - and such confused buzz (and before the leak, almost no buzz at all), it's difficult to imagine that the movie ever really stood a chance of breaking the $100million barrier that some had been predicting. If nothing else, this weekend's success shows that the fanbase turned up for the movie - Is that because they hadn't torrented it, or were lured by the promise of multiple easter egg codas? And is the movie dependent on those codas generating returning fanboys to keep it afloat for awhile longer?