We've Spotted A Fatal Flaw In Hydra's Secret Quest For World Domination

Illustration for article titled We've Spotted A Fatal Flaw In Hydra's Secret Quest For World Domination

Agents of S.H.I.E.L.D's primary foe, Hydra, may have gotten a lot scarier on this week's episode, but we've got one pretty good reason to doubt whether their secret schemes will pan out. And, no, it's not just because good always triumphs over evil in the end.

For those who haven't yet spotted the flaw themselves, allow us to make a brief PowerPoint presentation to you:

Illustration for article titled We've Spotted A Fatal Flaw In Hydra's Secret Quest For World Domination

As our commenters pointed out, for an organization seemingly bent on the importance of operating deep in the shadows, Hydra seems to have an awful lot of branded merchandise floating around — and perhaps even an evil sign-maker somewhere on staff:


I'm still at a loss how such an organization can remain so secretive when they seemingly put their logo everywhere. Coulson sends his top agents out to steal a plane to get some cloaking technology, while the jacket Simmons wore to go get the iceguy had a Hydra logo on the back. I swear, most of Hydra's income must be derived from logo wear at their company store and website.

I really truly believe that before Cap2, Garret constantly drank coffee out of a novelty HYDRA-branded mug ("Hail Hydra, and your first two cups of java in the morning"), and there had to be some sleeper agents in SHIELD that wore sweat pants with the word HYDRA printed on their butts in their training sessions.

Irae Nicole

I laughed when I saw they actually had their logo in the lab on the wall. Yeah no one but Hydra is allowed in there but when you are an internationally wanted terrorist organization masquerading as a legitimate business in a city, you want plausible deniability.


My thoughts exactly! Who is making those logos to hang in their offices? You would think the sign company might report that. Or does Hydra recruit people to join its super secret world domination cabal specifically to handle sign making?

Some commenters, however, pointed out that the secretive evil organization's seemingly surprising move into the world of personal branding (and all those corporate merch revenue dollars that came with it) could just be one more arm of Hydra's villainous plot:

All Outta Bubblegum

First rule of villain club: Marketing!


Don't knock the brand revenues #HydraWear #HailHydra

If their plan to mark all their products under one logo is, indeed, all part of a wicked scheme to hone in on the world's novelty coffee-cup and funny T-shirt market, then commenter Apotheos1s has a new tagline all set for them:

If you cut off one sleeve, we will sew two to take it's place.



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I'll repeat my response to this comment thread over here because I'm game for a convo about it:

I've worked in labs (non-terrorists sorts, but in the petrochemical industry so evil nonetheless) where the logos were painted up on the walls like that. Still, that's not why I'm willing to give Hydra a pass with putting the logo on everything. They WANT their people to feel as afraid as they feel loyal. They want to create a sense of being all-knowing and all-seeing. They want to control their people with fascist authority. Making sure they can't see or do anything without having the Hydra seal staring back at them is an effective psychological tool in that regard. (There was a study not too long ago that showed people committed radically less crime — everything from littering and loitering to assault — in areas where human eyes had been painted on walls. This jives with that study's findings in its own creepy way, only in discouraging disloyalty rather than shutting down criminal activity, obvs.)

Besides, when Hydra first started out, the Hydra emblem was worn the way the Nazis wore swastikas. Now that they've been rumbled as still existing, I can see them being bold enough to return to these modern equivalents of arm bands. They want their people to feel like the property they are and branding them is part of that. Is it practical for maintaining a covert or even low profile? Not remotely. Is this a bunch of fannish hand-waving on my part? Yeah, pretty much. It keeps my disbelief suspended and adds some elements of horror and humour to the presence of the Hydra seal, though.