Vampire Diaries is getting creative with its marketing campaign. New billboards are popping up across the nation encouraging people to "Catch VD." GET IT? Nothing says super fun TV like "burning sensation" or "oozing sores." [EW]
They're trying to be as edgy and clever as True Blood. I guess it would help if they were actually edgy and clever. I don't watch either show (I'm frankly a little over-exposed on vampires), but the fact it's on CW, a network whose only saving grace appears to be Supernatural, sort of makes it unlikely.