Perhaps the advocates of human enhancement have it all wrong. Maybe we'd all be happier and considerably more content if we were stupider. The answer to our woes, it would seem, might come in the form of a pill that permanently lowers our IQ.

Creative firm Sleepthinker put out this whacked fake commercial (in case you already took the pill), saying that "The world's a much brighter place when you're not too bright for it."