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This G.I. Joe movie ad is the best Super Bowl commercial that didn't air during the Super Bowl

There were a few gems in the morass of movie trailers and commercials that premiered during the Super Bowl last night, but I can guarantee you that if this incredibly fantastic stealth trailer for G.I. Joe: Retaliation had aired, it's all we would be talking about today. I don't know who's in charge of Cobra's marketing campaign — if I had to guess I'd say it falls under Crystal Ball's domain — but I fully expect him to be fired. And by "fired" I mean "shot and fed to giant mutant snakes."

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DISCUSSION

Excellent viral marketing and having Keith David narrate was genius.

I was not at all a fan of the first movie, but oh my gosh does this one look fun. I really can't wait to see it.