This Chipotle commercial almost just made us cry at work.

Created by the folks at MOONBOT Studios, this animated masterpiece is one part Willy Wonka and the Chocolate Factory, another part us never eating meat again. Did you SEE the cow's eyes as the scarecrow worker boarded up its last bit of light? Dear god, this thing is dark. Here was the idea behind the creation:

In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.


Now that Chipotle is no longer a McDonald's corporation could their goal of making good food from good sources actually become a reality? In either case, at least they're giving us a moment of beauty.

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