This long, glowing corridor that hides monitors in its curves can only be found if you make your way through the madness of the Harajuku district in Tokyo.


No it's not a spaceship, or a game show set, or even the backdrop to a J-pop music video. It's an immersive advertisement for gaming.

Called the flatflat store, the space was created in a very long, narrow space by Sako Architects to sell game products from NHN Japan. Visitors to the store get instant access to hangame, an online games portal, and, a games portal for mobiles. Walk in and use one of the store's big-screen interfaces to the portal, or just open up your mobile device and start playing.


Of course you'd want to visit a surreal, videogame-esque space in order to play videogames.

Space Invading via Designboom