There’s always a lot going on at San Diego Comic-Con. Between the panels, the booths on the floor, and all the events taking place outside, there’s more than any one person could hope to—especially because so many companies have gone all out on their advertising for the con’s 160,000+ attendees. When done right, it can be amazing... but not every company does it right.
As is our tradition, we’ve compiled some of the best advertising, along with some of the absolute worst, to share with you. You’ll laugh, you’ll cry, you’ll tilt your head in confusion.