I swear to god, you can’t make a headline like that up.

Say hello to Kanseidon up top, an aquatic kaiju cooked up by Shirogumi for a new advertisement promoting the Kanmon Straits, the body of water that separates the Honshu and Kyushu islands of Japan. Because how else do you promote something like this than with a giant monster? Seriously, check out the ad below, which is basically a Kaiju short film (with some amazingly horrendous English voice acting, to boot).

Poor Kanseidon doesn’t quite match up to his intimidating appearance, however—the ad shows him being toppled by the current of the straits, which have quite a ferocious reputation in Japan (and are, apparently, a selling point for tourists to come visit). Who needs giant robots or an army of high-tech soldiers when you can keep your citizens safe from monster attacks with the power of quick moving water?