“This is where the fun begins.”
Image: Disney/Lucasfilm

Ah, promotional Twitters, a regular source of both great joy and great consternation to fandom everywhere. Sometimes they bring trailers, exclusive clips, interviews, all the joys the excited fan demands. Sometimes, they bring a bounty like today’s: tweets that don’t make any sense.

Hello, Star Wars UK Twitter account, long-time listener, first-time blogger, I have some questions about this tweet:

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And I’m not the only one. I came across this particular post via some publications and fans wondering if this meant some announcement was on the way: a trailer? A title reveal for Episode IX? Something else? It’s certainly not unlike a Twitter account like this to post an enigmatic tease.

But, golly, for a tease this sure is an odd one. Why does it repeat this same clip seven (yes, I counted) times? It’s possible this is just a reference that somehow got wonky on its way to the wide world of the internet. Or maybe it is a tease? I have no idea.

What I do know, however, is that this is where the fun begins.

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