Our own Braak writes a thoughtful post over at Threat Quality, on the real reasons magazines struggle, including some good questions. Why don't the science fiction magazines get shelved near science fiction books? And why does Fire Apparatus Journal exist?
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Carrying Fire Hose Fetishist costs the store nothing, but serves as a decoration telling their customers they stock a wide variety of magazines for them to choose from.
Which makes them feel like buying People was an informed choice.