Over on its website, the New England Aquarium has archived all of its ad campaigns from the past six years. And some of them are truly great.

Among the standouts are the 80 Penguins posters and the "See Turtles" campaign. But for my money, last year's "Let your imagination run wild" series is perfect. Mixing fact with some inventive fun, although the television commercial does make you feel a little bad for the blacknose shark.


If anything, I wish there were more of these for all animals. Like: "Cats have a gene mutation that make them unable to care if you're sleeping and taste sweetness."


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