The last John Carter trailer finally makes sense of this Martian war

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We've been baffled by Disney's marketing of the John Carter from the get-go. But it looks like with the very last trailer, they finally got it right. Now this is the Martian war epic we signed up for! With this trailer, John Carter regains the "of Mars" sobriquet he deserves.

John Carter will be in theaters on March 9th.

[Via Apple]

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I'm still confused by one thing (which io9 blogged about recently): what demographic did they think they were helping themselves with by removing any mention of the word "Mars."