Image: Still via Youtube

I mean, when you‚Äôre pitching yourself as being ‚ÄúFrom the Mind of Stephen King,‚ÄĚ you damn well better have a small slice of Americana hiding some messed up stuff. But Castle Rock‚Äôs own take on a classic King trope looks as starkly gorgeous as it does creepy.

Set in the titular Maine town, Castle Rock draws on a plethora of King‚Äôs stories, weaving them together to make perhaps the most unfortunately spooky town in America‚ÄĒand even with the trailer below, that‚Äôs pretty much all we know about the J.J. Abrams-produced series, given how mysterious the whole thing looks.

‚ÄúYou have no idea what‚Äôs happening here, do you?‚ÄĚ Well yeah, trailer voice, because this teaser is cryptic as hell.

Still, it looks suitably disconcerting, and there’s a certain beauty in the sparse quietness of it all. After some of the bombast of the other King adaptations we’ve had this year, the relative lack of it in this first look at Castle Rock is oddly compelling. Castle Rock hits Hulu next year.