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The First Reactions to Shazam Signal Another Win for DC

What you’re looking at here are the first reactions to Shazam.
What you’re looking at here are the first reactions to Shazam.
Photo: Warner Bros.

The next film in the DC Universe, Shazam, won’t open until April 5, but Warner Bros. decided to show it to critics early. Why? To hopefully build some buzz and anticipation for the film using social media. It’s a gamble, to be sure—but judging from a large majority of the reactions, it’s a gamble that paid off.

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Full reviews are under embargo until March 23, but for now, here are some early reactions to Shazam, starting with my own.

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Shazam opens April 5.

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Entertainment Reporter for io9/Gizmodo

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DISCUSSION

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Burners Baby Burners: Discussion Inferno

I loathe these “first reaction” tweet things. They’ve become so misleading that they actually make me mistrust their responses. First reactions to Solo: A Star Wars Story? Glowing. First reactions to Captain Marvel? Glowing. Ready Player One? Mostly glowing. Deadpool 2? Glowing. Justice League? More positive than you’d expect.

Just stuff it and lift the review embargoes. These positive first reaction tweets make me more nervous than any mixed review. At best, there’s no room for nuance. At worst, it feels like hollow shilling. It’s alright to have a movie that’s not perfect, I had a good time at Justice League and I know that’s a bad movie.

Hopefully Captain Shazam actually is good.