The Director of Sonic the Hedgehog Vows to Change Sonic's Design After Trailer Response

Sonic the Hedgehog may not look like this when the film is released.
Sonic the Hedgehog may not look like this when the film is released.
Image: Paramount

The trailer for Sonic the Hedgehog hit the internet this week and instantly inspired all kinds of passionate responses—mostly reacting to Sonic’s more realistic look, which many fans were not in favor of.

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Well, the film’s director, Jeff Fowler, heard it. All of it. And he’s taken to Twitter to vow that he’s taking it to heart.

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We’ve reached out Paramount for confirmation and or some clarification and will update if we hear back.

So what changes are coming? Well, via Kotaku, you can check out the work of artist Edward Pun, who took the movie design and made it closer to the video games. Maybe something like this is in order?

Or here’s another one courtesy of Aaron Hammerstrom, which also went viral.

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Both of those look closer to the game, of course, but is that enough? If Paramount and Sega spend millions of dollars (and trust us, it would cost millions of dollars) to completely redesign their lead character after months of work has already been completed, would it matter? Is that what’s holding people back from fully embracing the film? Maybe we’ll find out once we see another trailer.

Sonic the Hedgehog opens November 8, which leaves plenty of time to redo basically the entire movie.

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Entertainment Reporter for io9/Gizmodo

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DISCUSSION

I have a feeling they redesigned Sonic months ago after that marketing “leak” of the original design went viral and flopped hard. It’s quite possible that at that time the CGI for the trailer was already in the pipes, so they decided to release it so:

1. The trailer would go viral, producing countless memes, reaching a vastly wider audience with awareness of the film.

2. The quick response would gain good faith from gaming fans, who are used to major game studios trying to cater to their every whim.

It’s almost a win-win for them, other than the money that was already spent on the CGI for the trailer, which arguably reached a wider audience with bad Sonic than if he looked great. Keep in mind that the guy behind the Sonic Twitter account was a consultant on this film. That dude knows the fanbase, and knows how powerful a shitty meme can be!