When the Philae lander touched down on Comet 67P/Churyumov-Gerasimenko, it unleashed a series of Internet memes— most of which were references to the film Armageddon. And within 24 hours, the Aerosmith song "I Don't Want to Miss A Thing" from the movie soundtrack was spiking on Spotify.
According to data released on Spotify's blog, the spike occurred on November 13th, the day after the comet landing. "It makes sense, actually," wrote Spotify. "[The] ESA tweeted the first image of the landing at 1:45am ET on November 13th, and the official media briefing about the landing was also the following day. And of course the memes were gathering steam throughout."