The Baker/baker effect, otherwise known as the Baker/baker paradox, explains why people's names slip away from you, while their other details stay embedded in your head. This happens, even if the name and the detail are the same.

As you wander around a party, watching the ice melt in your drink and counting down the time until you can return to the snack table to get thirds, you meet a man. His name is Mr. Baker and you chat for a while. Then you notice that someone's about the snag the last cupcake, and you go to the table. When you get back โ€” what was his name again?

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Run the same scenario over, except this time, the guy is a baker. When you get back โ€” odds are, you can remember his profession.

This is the Baker/baker effect. It's also noticeable with Farmer/farmer or any other last name and career. Psychologists asked subjects to look over flashcards with pictures of people, below which was written their name and profession. The subjects always remembered last-name-careers better than they remembered actual last names, despite the fact that the only difference between them was the capitalization of the first letter.

Psychologists believe that this is because careers, or at least careers like baker, farmer, or miller, have a strong net of association attached to them. When someone says they are a baker, we can think of the smell of a bakery, the process of baking, or being knocked on the head with a rolling pin. The name "Baker" is just a group of syllables. It may be the same sound, but it's not backed by the same weight, and so we forget.

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Top Image: Thomas Berg

[Via Baker-baker Paradox, Meeting Mr. Farmer Versus Meeting a Farmer.]