The 1977 print ads of an unscrupulous time-traveler from 2010

If digital artist Alex Varanese had a time machine, he'd go back to 1977 with a suitcase full of modern electronics and make zillions. Plus, the cheeky print campaign for Varanese's wood-paneled laptops and cellphones guarantees consumers that he's not a time-traveler!

Varanese's series — ALT/1977: WE ARE NOT TIME TRAVELERS — is an experiment in totally unethical, cross-chronal entrepreneurship. Here's Varanese's rationale for shanghaiing these devices back to the past:

What would you do if you could travel back in time? [....I'd] grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.

I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies).

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If I had a time machine, I'd do the exact same thing, but bring back slightly more outmoded technology to punish the past for screwing up the present. I'd be like, "Hey past! Here's a garbage bag full of Laserdiscs, Virtual Boys, and Zunes! This is what you get for being so backwards."

[Via Alex Varanese. Thanks to Subhasish for the tip!]

Illustration for article titled The 1977 print ads of an unscrupulous time-traveler from 2010
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Illustration for article titled The 1977 print ads of an unscrupulous time-traveler from 2010
Illustration for article titled The 1977 print ads of an unscrupulous time-traveler from 2010
Illustration for article titled The 1977 print ads of an unscrupulous time-traveler from 2010
Illustration for article titled The 1977 print ads of an unscrupulous time-traveler from 2010
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Illustration for article titled The 1977 print ads of an unscrupulous time-traveler from 2010
Illustration for article titled The 1977 print ads of an unscrupulous time-traveler from 2010
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Illustration for article titled The 1977 print ads of an unscrupulous time-traveler from 2010

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DISCUSSION

Pittsburghmuggle
Rufus Honker IV

If you want to start the revolution in 1977, take THE TECHNOLOGY TO MAKE THESE ITEMS, not the items themselves, because by the time they're finished reverse engineering, you'll be well into the 80's.

And I wouldn't bother with MP3's - too much other tech that depends on it. Same with the cellphone network.

I think just LCD screen technology would make you a rich boy/girl.