Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonka's Chocolate Factory

All Images: Wonderbly
All Images: Wonderbly

From the books and movies to your very own pure imagination, the world of Willy Wonka is one of the most colorful and vivid in popular culture. And now, for the first time in more than four decades, the estate of Roald Dahl is releasing a new book in that world. And it’s just for you.

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Yes, you. And you, and, well, everyone. It’s called My Golden Ticket, a brand new book published by Wonderbly in association with the Dahl literary estate. The book is based on the idea that each reader is a Golden Ticket winner and this is their remembrance of their journey through Willy Wonka’s chocolate factory. The hook, though, is that no two books are alike.

Using Wonderbly’s technology, every single book is tweaked and customized based on the person whom it’s ordered for. (The company has an algorithm that creates a personalized book based on the letters in, and length of, a person’s name). So each person will visit different rooms on their tour, eat different candies, meet different people and more.

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The books are much more than just different text, though. Because they’re framed as scrapbooks of a trip, there are all sorts of Wonka-branded bits “taped” in them that show off the design work that went into making the factory seem real and coherent. Take a look at some possible pages:

Illustration for article titled Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonkas Chocolate Factoryem/em
Illustration for article titled Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonkas Chocolate Factoryem/em
Illustration for article titled Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonkas Chocolate Factoryem/em
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Illustration for article titled Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonkas Chocolate Factoryem/em
Illustration for article titled Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonkas Chocolate Factoryem/em
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Illustration for article titled Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonkas Chocolate Factoryem/em
Illustration for article titled Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonkas Chocolate Factoryem/em
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Illustration for article titled Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonkas Chocolate Factoryem/em
Illustration for article titled Thanks to These Books, Everyone Can Take a Unique Journey to Willy Wonkas Chocolate Factoryem/em
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Just from those few examples, you can see the bright, retro look that Wonderbly’s gone for. It fits both the 1964-published book and the 1971 film pretty well.

To order one My Golden Ticket for your kids, or yourself, head to the Wonderbly website. They’re $29 for the softcover and $36 for the hardcover.

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Entertainment Reporter for io9/Gizmodo

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DISCUSSION

johncooley
John Cooley

This is an awesome idea, and it looks beautiful, but there’s one big problem:

I never actually went to Wonka’s Factory. Wonka doesn’t exist. His magical candy doesn’t exist. The best I can do with this book is read it while resentfully chewing on Laffy Taffy and holding back wistful tears.