Teens Get Their Own Space To Dream About Strange Adventures

In case there was any doubt that the young readership is where the growth is these days, the struggling Borders announced it'll capitalize on its burgeoning teen audience, with a special department featuring young-adult novels and graphic novels.

The Borders Ink section will replace the music/DVD sections in hundreds of stores, as music and video sales crash and sales of youth-oriented escapist reading soar. An article about the change in the Wall Street Journal namechecks the Twilight series, of course, but also the Scott Pilgrim comics. And there's this cheering tidbit for YA authors:

At a time when book retailing is slumping, young-adult titles and graphic novels are still delivering growth. Albert N. Greco, a professor at the Fordham University's Graduate School of Business Administration who studies the book industry, estimates that young-adult fiction, fantasy and science fiction will generate $744.3 million in U.S. publisher revenue this year, up 13% from $659.1 million in 2008.

That compares with U.S. publisher revenue of an estimated $9.73 billion for consumer books as a whole, a 4.7% decline from 2008's sales, according to Mr. Greco.


Of course, 744.3 million is still just a fraction of a nearly $10 billion industry. But still. [Wall Street Journal]

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