Image: Marvel Studios

And it is good to be king.

Marvel Studios is pressing the Black Panther marketing train into high gear, as evidenced today by three new TV spots, each with a healthy mixture of old and new footage.


My favorite is the “King Of Avengers” spot, which includes some excellent moments where T’Challa gets to see his new suit. “It’s lighter, it absorbs energy, and it’s got some swag.”

You can also check out the “Entourage” spot, which highlights the Panther’s fabulous allies, and “T’Challa is Back” to wrap it all together.

We have all three spots to look at courtesy of (the new spots are in the first thirty seconds of each video). You can view them below, and Black Panther comes out February 16th.