Swallow the first trailer for Limitless and get access to 100% of your brain

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You've seen the viral ad for NZT, the drug in Bradley Cooper's film Limitless that lets you use 100% of your brain (with a few nasty side effects... like death). Now watch the trailer, and expand your mind.


Limitless, which also stars Robert De Niro and Abbie Cornish, shows what happens when struggling writer (Bradley Cooper) takes the experimental drug NZT. It lets him use all of his brain power, thus allowing him to fix his own life, and tackle just about every problem he's got. Sadly, the list of side effects include everything from a voracious sexual appetite and memory loss, to death (if you stop taking it). Limitless is directed by Neil Burger (The Illusionist) and will be in theaters March 18, 2011.

Here's the official synopsis:

Bradley Cooper and Robert De Niro star in Limitless, a paranoia-fueled action thriller about an unpublished writer whose life is transformed by a top-secret smart drug that allows him to use 100% of his brain and become a perfect version of himself. His enhanced abilities soon attract shadowy forces that threaten his new life in this darkly comic and provocative film.

Here's a look at the first poster as well:

Illustration for article titled Swallow the first trailer for Limitless and get access to 100% of your brain

[via Apple]



And shadowy cabals targeting him should worry him why?

He's using 100% of his brain. He can outsmart, outmaneuver, outwit anyone after him. Hell, for shits and giggles, he could allow himself to be caught and then escape anyway.

This movie will completely flop because the viewer will know that there is no eventuality that will not lead to him succeeding. If the drug runs out, he'll figure out how to make it on his own. If people are after him, he'll vanish.

I hate movies where there's no sense of real danger.