When will Stephen Colbert get his own superhero movie? On last night's Colbert Report, the comedian revealed that he secretly walked the floor of San Diego Comic-Con while dressed as Prince Hawkcat, the greatest superhero no one has heard of. He even set up a booth to pitch his Prince Hawkcat movie.

The Colbert team created their original comic book character—half-hawk, half-cat, whole prince. And Colbert clearly had great fun in his kind of freaky-looking costume trying to get his fellow con-goers to guess who he was supposed to be:

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But the real joy is in watching Colbert try to market his Prince Hawkcat movie—totally not a comic book cash grab—as well as his vaguely Christian-themed animated banana feature:

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