Sony's Making a Killer App Movie With the Worst Title I've Ever Seen

Another red door in a movie where people die while in an altered reality (Image: Nightmare on Elm Street, New Line Cinema)
Another red door in a movie where people die while in an altered reality (Image: Nightmare on Elm Street, New Line Cinema)

Sony’s bought a script about a game app that kills the players. Unfortunately, it has the truly atrocious name /reddoor. There is no way that name survives.

According to Deadline, /reddoor follows a journalist who finds out a game he’s reviewing can kill players once they enter the game’s world. Also, he’s somehow managed to get his sister entangled in the game. Oops.

Sony wants—of course—to turn /reddoor into a franchise. It’s supposedly “in the spirit of The Ring and Ready Player One,” but I’m kind of getting a “murdery Tron” vibe from the description.

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Look, if Sony really wants a franchise they’ll ditch the backslash in the name. As it stands, the title makes the movie almost unsearchable. Half the time, your computer thinks you’re trying to give it a command. The other half it thinks you’re trying to find a subreddit. Even putting quotations marks around the name doesn’t help. I just get pictures of literal red doors as Google assumes I’m an idiot that meant to put a space there and didn’t mean the slash.

This movie has a semi-intriguing premise and a name that sinks it before it even gets made. So prepare yourself for seeing “previously called /reddoor” when it’s actually made.

Katharine is the Associate Director of Policy and Activism at the Electronic Frontier Foundation and the former managing editor of io9. She writes about technology policy and pop culture.

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DISCUSSION

Sooooo, this movie? That already exists? http://www.imdb.com/title/tt0441796/