Artist’s impression of the Star Wars Solo cups in action.
Screenshot: Return of the Jedi (Lucasfilm)

Inevitability rules our lives. The sun rises in the East, sets in the West. Time will go on and on until the end of everything. We’re all slowly marching our way to the great equalizer that is death. And of course, there’s the greatest inevitability of them all: Disney and Solo are teaming up to make Solo branded Solo cups.

The most obvious brand tie-in in the world—hell, Solo’s production codename was literally “Red Cup”—was confirmed today among the bevy of brands Lucasfilm boasted as part of its all-consuming marketing campaign for the next Star Wars movie. Everyone from General Mills to Nissan to Denny’s (oh, to get a Solo-themed menu so gloriously, orange-ly incandescent as the Hobbit ones!) is getting involved, but honestly, you’re here for the Solo Solo cups. Or maybe they’re Solo Solo cups? Who knows.

Sadly, there are no images or actual information on what Solo: A Star Wars Story-themed items Solo will be selling in the run-up to the movie’s May 25 release. There’ll be cups, I assume! All hail the firepower of this fully armed and operational Lucasfilm branding station.

As always, drink responsibly.
Photo: Lucasfilm