This ad for Farmers Insurance just aired during The Event. And whoa — it seems like Fox is going the extra mile to try and get the news out about X-Men: First Class, with Farmers Insurance paying the dime.

Actually, this ad sort of follows in the footsteps of Green Hornet, which did some totally nutso fast food crossover ads. The only unanswered question is: Why exactly would Beast want to go study to be an insurance agent anyway?