So, What TV or Movie Was the Monolith a Gimmick For?

I WANT TO BELIEVE
I WANT TO BELIEVE
Photo: Utah Department of Public Safety

It appeared in mid-November, and by Thanksgiving weekend it had vanished. The mysterious metallic monolith with more than a passing resemblance to a certain iconic object from one of the greatest sci-fi films ever made brought a little X-Files flair to an otherwise grim news cycle. But now that it’s left us, we’re still wondering: Whodunnit?

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You can say aliens, or inter-dimensional beings, or prankster artists, or just full-on pranksters for that matter. But what if...what if that enigmatic slab, which was installed illegally according to the officially unamused Bureau of Land Management, was actually a viral advertisement for a movie, TV show, or some other celebrity-endorsed endeavor?

io9's Jill Pantozzi thinks Justice League could be to blame. What are your weirdest theories?


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DISCUSSION

chiefjayuya
ChiefJayuya

Your initial premise is incorrect. According to Google Earth, the monolith had been there for at least four years. source It was first archived in October of 2016. Unless they’re going for a slow burn media campaign, this was probably just some kind of installation art that was polluted by the selfie-takers