It’s not uncommon to find someone who’s afraid of clowns—in fact, we found one right here at io9! Video producer Eleanor Fye hates clowns, and now she officially hates everyone at her office. Because Halloween is about confronting your fears, we coerced Eleanor to be made up like Pennywise from the It reboot. And what happened was a bit surprising. Check out the video below.

Here’s what you need to make yourself up like Pennywise:

  • White Clown makeup ($12, Amazon)
  • Purple Elmer’s Glue Stick ($3)
  • Costume palette with red and black ($3, Target)
  • Red lipstick
  • Makeup wedges
  • Black hairspray or loose black eyeshadow

Note: We also used liquid latex and tissues to thicken Fye’s brow, but this is an optional step.


Step 1: Glue down your eyebrows with the Elmer’s Glue Stick, making sure to wait until it’s fully clear before proceeding. In order to do this, comb the eyebrow up, apply the glue, then comb it into its normal position and apply a second coat. This will help the makeup stick and prevent the eyebrow hairs from sticking out.

Step 2: Cover the face and neck in white makeup. Start by coating an area and then softly dab it to even out the coat. You may need to do the ears, depending on what wig you’re wearing (if you have a wig).

Step 3: Use the color palette to make the red lines from the eyes to the lips. The lines go through the eyes into the forehead with a fine point. Ring the eyes in black—ideally with eyeshadow, as a cream base can smudge. Then, paint the lips a dark red, making sure to connect the lines to the edges of your lips.

Step 4: Put three dots of red over the nose, blend to create the nose, then smudge with a slight black outline. (Note: in the video we didn’t end up doing the nose, because by then Eleanor was about to punch me in the face).


Step 5: To make the face look dirty and unsettling, lightly speckle some black and brown eyeshadow all over the face and neck, or use a black hairspray and do a few quick bursts to create the same effect.

Get creepy!


Video Editor and Staff Writer at io9. My doppelganger is that rebelling greeting card from Futurama.

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