On Oct 1st, You Probably Won't Be Able To Escape 2012

Illustration for article titled On Oct 1st, You Probably Wont Be Able To Escape 2012

...Well, not if you're watching American television, anyway. To promote Roland Emmerich's upcoming uber-disaster movie, Sony Pictures will screen two minutes from the movie on multiple channels on October 1st, aiming to reach 90% of the country's television audience.


According to the Hollywood Reporter, Sony has bought up two minutes of ad time between 10:50pm and 11:00pm on October 1st from ABC, NBC, CBS, 89 cable outlets, local stations and Spanish-language networks throughout the U.S. (No explanation on why Fox aren't involved, but maybe they're just being contrary again), hoping to reach a staggering 110 million viewers. The scene shown will end on a cliffhanger, with interested viewers able to watch the conclusion online at fanfast.com, or on Comcast On Demand.

2012 opens on November 13th.

'2012' gets novel promo treatment [Hollywood Reporter]

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Wanna bet this movie more than anything else causes a mild panic among the intelligence-impaired community ?

Oh yeah, about the Mayan calender stopping "suddenly on 2012 ? Well, they just happened to stop at that point since it resets itself after a certain period.