Now this is the trailer Disney should have used to market John Carter

We've poked and prodded at the baffling marketing campaign for Disney's John Carter, which did little to tout the rich history and alien setting behind Andrew Stanton's movie. The team at the John Carter Files goes several steps further, creating a fan-cut trailer that explains just why anyone should care about this movie.


I can't tell you how many times I've been asked in the last few months, "Who is John Carter?" This trailer does what so much of the movie's marketing failed to do: answer that one simple question. It also gives a much richer sense of the film's visuals, taking us beyond the Tatooine color palette found in all of the official trailers. It's a pity someone didn't tap these guys to market the film. Disney might have had better luck at the box office.

[The John Carter Files via reddit]

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The NYT had an article which pointed the finger for the failed marketing right at director Andrew Stanton:

"Regardless, when push came to shove on "John Carter," Mr. Stanton usually got his way. One area in which he exerted his influence was marketing, where he frequently rejected ideas from Ms. Carney and her team, according to people who worked on the film.

He insisted, for instance, that a Led Zeppelin song be used in a trailer, rejecting concerns that a decades-old rock tune did not make the material feel current. Mr. Stanton also was behind the selection of billboard imagery that fell flat, and he controlled an important presentation of footage at a Disney fan convention that got a chilly reception."


Whoever approved the removal "of Mars" from the title should be fired.