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Now That It Owns Power Rangers, Hasbro Has Hopes For New Mighty Morphin' Movies

The Rangers will be back on the big screen at some point, but probably not in this form.
The Rangers will be back on the big screen at some point, but probably not in this form.
Image: Lionsgate

The recent Power Rangers movie reboot had no right to be as alright as it actually ended up being (even if the actual Power Rangers-y aspects fell a bit short), but despite some incredibly optimistic plans for a whole Mighty Morphin’ saga, its box office performance put plans for sequels in doubt. Hasbro wants to change that.

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[Full disclosure: Saban Brands founder Haim Saban has ownership interest in Univision Communications, which itself owns Gizmodo Media Group, the network of websites io9 is part of.]

They probably won’t be sequels that continue the 2017 reboot, however—which is honestly a shame, given the groundwork laid by the first movie had at least some promise for future films—but now that Hasbro has completely acquired the Power Rangers license from Saban Brands, the company wants to bring the teens with attitude into their movie fold. Hasbro chairman and CEO Brian Goldner had this to say at a recent conference:

As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in developing our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally.

We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.

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Always fun to hear about the exploitation of brands, isn’t it?

Jokes aside, Goldner was right in that Power Rangers has sort of been allowed to lie fallow beyond the yearly TV shows—it’s only been recently that the series has expanded to things like the recent movie reboot or Boom Studio’s excellent comic series. If there’s more stuff like that on the way from Hasbro (and of course, lots of toys), maybe Power Rangers’ next shot at the box office might fare a little better.

[Toku Nation via CBR]

James is a News Editor at io9. He wants pictures. Pictures of Spider-Man!

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DISCUSSION

I am fifty fifty on the rebooted film as the film was 50% crap and 50% good. Honestly, it was like halfway through production the Director realized they were making a Power Rangers movie and turned up the lights and nostalgia and it started to work, the segment that got the most out of the fans was EASILY when the original theme played over the Zords. If they made a sequel using that tone I’d have been totally on board - especially with the interesting ideas they hinted at in the film.

On the other hand a completely new continuity of films that 100% understood they were making nostalgia bait for older fans would likely be better. Especially if they did it for a smaller budget and sold it around to streaming services. I mean its clear the audience for Power Rangers is the old fans, for ever child in that day one screening there were 10 late 20's early 30's men.