Earlier this year, Facebook used information gathered from its users to determine the most popular NFL team in every U.S. county. Now, Twitter has released its own map of NFL fandom in America – and Twitter's version is interactive.
At first glance, Twitter's fandom map is pretty comparable to Facebook's. Where the latter uses likes to gauge a team's popularity in a given county, Twitter uses followers. But the interactive nature of Twitter's map allows you to dig a lot deeper into the stats. Prompting the applet to display each county's second-most followed team, for example, deconstructs the map's large, discrete regions of fandom into a multicolored mishmash of allegiances:
Twitter's applet also lets you see how your team is supported (or not) across the U.S.:
Compare the nationwide support of two different teams:
...And compare detailed metrics at the county-level, letting you further investigate the various islands of fandom: