New Doctor, New Branding

Illustration for article titled New Doctor, New Branding

A new Doctor Who means a new logo for the show, and the BBC have unveiled the new look - which includes a Tardis-esque visual pun sure to please and anger graphic design nerds equally. Click through to see more.

New Doctor, New Branding

The new branding was released in a video by the BBC this morning:

New showrunner Steven Moffat is, of course, pleased with the new look:

A new logo. The eleventh logo for the eleventh Doctor - those grand old words, Doctor Who, suddenly looking newer than ever. And look at that, something really new - an insignia! DW in TARDIS form! Simple and beautiful, and most important of all, a completely irresistible doodle. I apologise to school notebooks everywhere, because in 2010 that's what they're going to be wearing.

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The new logo will debut onscreen next year with Matt Smith's arrival as the Doctor.

[BBC America]

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DISCUSSION

bluehinter-old
bluehinter

It's better than the flying discotheque sign, but the DW TARDIS logo is pretty lame. Hopefully we won't see it during the actual credits, and it will only pop up on the underside of toy packages and during next time trailers.

It does look marginally better in the longer format: