In the month of July, San Diego becomes more than a beautiful coastal city — it becomes a giant marketing platform where advertisers have learned how to take advantage of every angle. From giant hotel ads to Klingon Trolley Service Signs. The first sign of this massive takeover is always the downtown banners. And already people have started Tweeting pictures of 2011's banners.
Had to take my mother and sister to the airport this morning at like 4am, and I passed a bunch of these. I was too out of it to actually know what movie they were referencing, but yeah, Reel Steel makes sense. I really love when my town turns geek-tastic.