We’re eagerly awaiting Okja, the next film from visionary director Bong Joon Ho (Snowpiercer). While the plot—a girl named Mija fights to keep a giant company from taking her monster friend—sounds fairly straightforward, this bizarre faux ad for the Mirando Corporation shows it’s anything but.
The ad stars Tilda Swinton as Lucy Mirando, the CEO of the company that undoubtedly wants Mija’s giant friend Okja. The Mirando Corporation also traffics in the particular corporate BS where it makes you think consuming their products is more ethical than consuming someone else’s.
In this video, made as an ad for Mirando, that kind of messaging is taken to the logical extreme where Lucy tells us that Mirando pigs have happy dreams and everyone else’s pigs have nightmares. Don’t you want to eat bacon from a pig who had sweet dreams?
I warn you: The pig’s nightmares will give you nightmares.
Okja comes out June 28 on Netflix.