Image: Disney XD

At San Diego Comic-Con, the brand new DuckTales character of Mark Beaks was described as the “only thing” that Flintheart Glomgold and Scrooge McDuck hated more than each other. And in this clip of his introduction, it’s easy to see why.

Beaks, voiced by Silicon Valley’s Josh Brener, is thoroughly annoying here, down to the remix of bagpipes that he plays. His company is headquartered in Duckburg’s hipster neighborhood, Silverbeak, and his company is called “Waddle.” He’s literally using his phone to track the minute he’s worth a billion dollars so he can join the Duckburg Billionaires Club.

“We had a bunch of old money billionaires—Scrooge is the oldest money, this billionaire of the industrial revolution, and we have Glomgold—so we included somebody who’s representative of today’s billionaires, which is the tech industry billionaire,” said executive producer Matt Youngberg. “Mark Beaks doesn’t care as much about money as he cares about status and being buzzworthy and how many followers he has.”

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Beaks will show up in the October 21 episode of DuckTales, “The Infernal Internship of Mark Beaks!”, which has Huey and Dewey competing for a “coveted internship with Duckburg’s newest tech billionaire, Mark Beaks, while Scrooge and Glomgold team up to take this new competitor down.”