Much in the vein of their Force Awakens ad from last year—you know, the one everyone freaked out about because it “revealed” that Rey was strong in the force?—Duracell’s latest advert for Rogue One focuses on the imagination of kids during play... imagination that can only be possible due to the Duracell batteries inside their Star Wars toys, of course.

But can anything about Rogue One be gleaned from this commercial? Can we expect to see Jyn Erso and the Rebels sneak past an Imperial hospital staff? Will former Imperial droid K-2SO be trying to contact other children through the galaxy? Will Emperor Palpatine be a sick child to whom Darth Vader gives an adorable toy?


No, of course not, it’s just a dumb commercial. Any similarities to the movie are 100% coincidental, and not the result of a shadowy cabal inside Duracell using top-secret movie information that can’t possibly have meaning to people until the movie comes out in two months, just to sell batteries. So hopefully people won’t freak out about this one, and instead focus on its decidedly cuter message—driving donations to Children’s Miracle Network hospitals across the US.

Kinda crazy that all this spectacle is an ad for batteries. Never underestimate the power of the Force... or Star Wars branding.



James is a News Editor at io9. He wants pictures. Pictures of Spider-Man!

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