Imagine the scene: it’s 1962 and the space race is all the rage. You, on the other hand, are a venerable manufacturer of toy trains and your product line is beginning to look a little staid and boring next to all the brand new outer-space doodads and gizmos on the market. Luckily, you are unafraid to tweak your product line to appeal to new audiences. Sometimes this strategy fails miserably: Back in 1957, it turned out little girls did not want a pink toy train. Grafting the exciting new space technology on to an old-fashioned flat car is a more successful gambit, especially because your consumers can’t really have fun with the Mercury Capsule Launching Flat Car unless they also have the new Cherry Picker Car—and the Heliport, too. Ka-ching!

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