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I Entered the X-Men: Apocalypse Escape Room and Lived to Tell the Tale

Illustration for article titled I Entered the iX-Men: Apocalypse/i Escape Room and Lived to Tell the Tale

You’ve probably seen escape rooms advertised on TV or around your city. They’re interactive experiences that force a group of people to work together, solve clues, and get out of a made up scenario. It’s something you’d expect to do on a Friday night, not on the floor of a convention.

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However, to promote X-Men: Apocalypse’s Blu-ray release, Fox created the X-Men: Tomb of Apocalypse Experience for the floor of San Diego Comic-Con. And it’s pretty fun.

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I don’t want to give too many secrets away because if you are in town and want to try it, it’s a cool activity and you get a free t-shirt. Basically, though, you and about 10 people walk into a makeshift cave. The story is Moira MacTaggert has gone missing and left only her bag to solve the mystery of Apocalypse.

Groups are formed, and each one is given a set of tools. So, for example, I and another gentleman were given multiple bungie cords. What to do with them? Let’s just say this was not correct.:

Illustration for article titled I Entered the iX-Men: Apocalypse/i Escape Room and Lived to Tell the Tale

Once we eventually figured that out, we had to solve another puzzle.

Illustration for article titled I Entered the iX-Men: Apocalypse/i Escape Room and Lived to Tell the Tale
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Once that’s solved, we got a key.

Each group has their own puzzle to solve, but since I was busy with my bungee cords, I didn’t see what the other ones were. Once the group acquires all four keys, there’s a box to unlock and in there is the savior to the world.

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Illustration for article titled I Entered the iX-Men: Apocalypse/i Escape Room and Lived to Tell the Tale

Plus, all of this must happen before the sun hits the top of the gold pyramid, just like in the movie.

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Illustration for article titled I Entered the iX-Men: Apocalypse/i Escape Room and Lived to Tell the Tale

My team won just in time and then we took this photo. Not a bad way to spend 10 minutes on the floor at Comic-Con.

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Germain, second from left, with a bunch of random Comic-Con fans, including Rogue.
Germain, second from left, with a bunch of random Comic-Con fans, including Rogue.

Entertainment Reporter for io9/Gizmodo

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DISCUSSION

They’re doing this big a promotion for a movie that’s already out of theaters? And doesn’t have the home release for months?

Just what are they trying to promote, here?