The return of Lost means a brand new mysterious website that may have deeper meaning... or may just be a waste of time. Are you ready to fly the friendly skies with Ajira Airlines?
Ajira Airlines first appeared as a mysterious logo in last year's music video promo for the fifth season of ABC's island drama, with the official website of the airline going online days later. Although the website lacks any exceptionally obvious Lost shout-outs, it's littered with a lot of relatively unsubtle references, not least of which comes in the "About" section:
Get lost in the world with groundbreaking promotions like Destination: Destiny that keeps your flight destination a mystery until you get there. We’re changing the way people think about travel - this isn’t vacation, this is your life... escaped. Let us deliver your destination by revealing your destiny.
You can even try and book a flight on the site... which is where the ARG fun begins. If you enter specific flight information while booking your flight, you can get an advance look at all manner of goodies, including new cast members, a new DHARMA station and... well, some seemingly random other images:
None of this answers what Ajira Airlines actually is, though; a very limited ARG? A taste of things to come? Something else altogether? Possibly both; Ajira - which means "island" in Hindi and "a place to run or fight" in Sanskrit - may be the airline that Jack and the rest of the Oceanic 6 fly to try and return to the Island... which doesn't bode well for the other passengers on that flight.