Image: Screen grab from the It trailer

The It teaser broke the internet, and the first trailer was equally scary. Now, the much-anticipated Stephen King adaptation has released another horrific peek, and this time it’s interactive. IT: FLOAT—A Cinematic VR Experience allows you to peer around inside the sewer, where Pennywise the Clown eagerly awaits.

I know we all love Tim Curry, but Bill Skarsgard’s interpretation of the character is mighty chilling, too... especially that insane laugh. The clip doesn’t have much in terms of story, but it’s got more than ample amounts of dread. Obviously, you’ll want to watch this in a dark room for maximum freak-yourself-out vibes.

The VR experience was built for Warner Bros. Pictures and New Line Cinema by SunnyBoy Entertainment. 


It hits theaters September 8.