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Exo's Latest Hit Song Lightsaber Is Catchy Product Placement

Everyone’s jumping aboard the Star Wars train (Even Japan - literally). Korean pop band Exo has a new song out called Lightsaber that’s pretty catchy.

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The titular weapon actually isn’t in the video all that much - watch through to the end, but the band is an official ambassador for the film, and the song appears to be a bit of a tie-in for the movie. The song makes a bit of sense on the marketing end: Exo is one of Korea’s more popular bands in recent years, with a huge audience.

[Daily Dot]

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DISCUSSION

Took me 90 seconds before I realized I don’t speak Korean.

Don't drink and io9 is the lesson I think.