Entertainment Tonight Has Figured Out the Secret to Guardians Marketing

Illustration for article titled emEntertainment Tonight/em Has Figured Out the Secret to emGuardians/em Marketing

It's Avengers comparisons. How could you see Guardians without knowing which one is the Tony Stark? (Spoiler alert: It's Rocket!)

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This Entertainment Tonight video is so stupid that I think I love it. Yeah, there's some new stuff here, but the big thing is that they're convinced that they need to explain everything in terms of Avengers.

It's basically saying, "YOU LIKED THE AVENGERS, RIGHT? THIS IS LIKE THAT. OH GOD, PLEASE SEE THIS WEIRD MOVIE." Beyond saying that Peter Quill is like "Captain America with attitude," there's the identification of Gamora as the "strong sexy woman." Which, blech. She could end you in seconds, smarmy narrator. Show some respect.

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Finally, in a moment that almost feels like self-awareness, they tell you to "think Robert Downey, Jr.'s Iron Man" for Rocket, and immediately follow it up with Rocket saying, "Ain't no thing like me, 'cept me." I'd say that shows that they know how dumb this conceit is, but I don't actually think they're that aware.

[via Sci Fi Now]

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DISCUSSION

Wait a minute. I thought this team was made of hipster Han Solo, raccoon Han Solo, and three versions of the Hulk.

They may have picked one of the rare super teams that doesn't break into archetypes without some fudging. Anyone remember how silly it got at Image comics in the 90s when every team had a giant tank dude, a blade guy, a sexy ninja, and the inexperienced cute one? That shit got embarrassing. You can just picture Jim Lee and Marc Silvestri sitting in a room saying, "Dude, my Wolverine has T-1000 hands, but maybe my Jubilee will be less lame if she's an alien stripper?" "That's cool and all, but my Wolverine is also Warpath and my Jubilee is also Quicksilver. And everyone has a little Colossus shit on them." "Neat, but my Cyclops is a robot and shoots from his hands. His pants are vaguely Canadian." "Not bad. My main Cyclops is like Cable combined with more Cable, but I have a second secret Cyclops with the robot and the hand-blasty who just kinda floats around over there being boring." "Sweet dude. Have you seen Rob's Cyclops? So embarrassing."