In these images, taken from a terrific photo investigation here, you can see how Apple's iPad ads transformed a frame from J.J. Abrams' Star Trek to make it appear to fit perfectly on the iPad screen.

Nothing wrong with a little creative photo doctoring to make your product look awesome - hey, the fashion mags do it - but it feels like a mean cheat when the iPad is advertised as "the best way to experience video." Read more about how Apple transformed Star Trek to fit the iPad.