Beachgoers on a Dorset beach were in for quite a jolt earlier this week as they encountered what appeared to be the remains of a giant dragon. In reality, it's a sculpture put together by Blinkbox to promote the third season of Game of Thrones which is arriving to the service.

The skull, which measures 40 feet long and 8 feet wide, is made to look like it washed up on shore. Its neck and spine gradually descends into the sand as if to indicate a larger structure underneath. It took a team of three sculptors over two months to design, construct, and paint.

Chartmouth beach is famous for its treasure trove of dinosaur fossils, including a recently discovered Ichthyosaur. The Jurassic coastline features a sequence of Triassic, Jurassic, and Cretaceous rocks spanning 185 million years of geological history.

According to Blinkbox, the sculpture was inspired by a scene in the series when Arya Stark finds a dragon skull in the dungeons of King's landing.

Here's how they made it:

Images: Taylor Herring.