Eating healthy is one thing, but unless you're treating a drug addiction, "detoxing" is nonsense, from a medical perspective. Case in point: Companies that peddle detox diets can't even name the toxins they're supposedly ridding your body of.
Much of the sales patter revolves around "toxins": poisonous substances that you ingest or inhale. But it's not clear exactly what these toxins are. If they were named they could be measured before and after treatment to test effectiveness. Yet, much like floaters in your eye, try to focus on these toxins and they scamper from view. In 2009, a network of scientists assembled by the UK charity Sense about Science contacted the manufacturers of 15 products sold in pharmacies and supermarkets that claimed to detoxify. The products ranged from dietary supplements to smoothies and shampoos. When the scientists asked for evidence behind the claims, not one of the manufacturers could define what they meant by detoxification, let alone name the toxins.
Yet, inexplicably, the shelves of health food stores are still packed with products bearing the word "detox" – it's the marketing equivalent of drawing go-faster stripes on your car. You can buy detoxifying tablets, tinctures, tea bags, face masks, bath salts, hair brushes, shampoos, body gels and even hair straighteners. Yoga, luxury retreats, and massages will also all erroneously promise to detoxify. You can go on a seven-day detox diet and you'll probably lose weight, but that's nothing to do with toxins, it's because you would have starved yourself for a week.
As we put it earlier this year, "there are organs that 'detox' a body already. They are called the liver and the kidneys. If they aren't working, a raw carrot isn't going to help. Only an organ transplant will help."
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