DC Comics Goes For A Fringe Audience

Illustration for article titled DC Comics Goes For A Fringe Audience

After having been announced last week in the unlikely pages of USA Today, yesterday's release of DC Comics' official solicitations for September means that we can find out a little bit more about the comic book version of JJ Abrams' new Fox SF thriller, Fringe. Admittedly, it is literally just a little bit more, but why shouldn't a comic based on a show about mystery be somewhat mysterious itself?


The solicitation text for the series (released under the same Wildstorm banner as the current Chuck tie-in comic) reads a little something like this:

From J.J. Abrams, Roberto Orci and Alex Kurtzman, the team behind the upcoming film Star Trek, Mission: Impossible III and the hit show Alias, comes Fringe, a new TV series that will thrill, terrify and explore the blurring line between science fiction and reality. The mysteries start here, in a special miniseries leading up to the premiere of Fringe on FOX on September 9!


For a miniseries leading up to something happening on September 9th, this has a somewhat unexpected release schedule, with only the first issue hitting stores before that date (The first issue is released August 6th, with the second following all the way later on September 24th). Unlike the usual format for solicitations, there is no mention of who is writing or drawing the series; instead, there's this tease:

Watch for a special announcement on this miniseries' creative team, coming soon!

Don't be surprised if that special announcement comes during this year's San Diego Comic-Con, where the Fringe crew are also expected to be.

Fringe #1 [DC Comics]

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The Blow Leprechaun

@darcymcgee: I don't know how good a strategy it really is, though. I think it's successful because it's contrary to the general trend of trailers, which are laden with information to the point where people complained of already having seen all the parts worth seeing. If everybody starts telling you nothing about a show, I think it'll swing the opposite way.

For now, it works... but success breeds imitation, and imitation breeds saturation... and saturation breeds contempt.