Cooper Tire wants to make tires out of guayule, a flowering shrub native to the southwestern U.S. and northern Mexico. The NYT reports the company “is expected to demonstrate tires this week with components” made from guayule-derived rubber, and expects “to make a complete tire... by early 2017.” [NYT via PopSci]

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Just how much natural habitat or food-growing land will they have to use for this wheeze?