With more than 50 million copies of Rovio's bird-slinging casual game downloaded, Angry Birds is one of the most popular games of all time, but why? Usability engineering consultant Charles Mauro tears down the surprising secrets to Angry Birds' success.

A certified human factors engineering professional and president of usability engineering and user interface design consulting firm MauroNewMedia, Charles L. Mauro uses cognitive science every day to help software companies figure out why their clients don't find their software engaging. Questions like these are easily answered via experience and usability analysis.


It's not so simple when he is asked to determine what makes a piece of software ridiculously successful, likely being played by thousands of gamers across a handful of platforms as you read this.

Cognitive Reverse Engineering Explains The Incredible Allure Of Angry Birds

Share This Story

Get our newsletter